Twin Image Salon Spa Mirrors Success


Luck did not craft the inviting, earthen-hued environment inside 121 W. Benton St. Luck does not create a positive working environment. Luck never put in long hours to make Twin Image Salon Spa survive - and thrive - for 27 years.

Owner Doug Warner owes everything that makes Twin Image what it is to blessings, not luck.

His blessings come in the form of family, staff, hard work and peer recognition.

Warner and his wife of 29 years, Laura Warner, have taken the family business - named for Laura's twin sisters who worked there when it opened in 1976 - from haircuts and permanent waves to a full-service salon and spa. That includes facials, pedicures, massages and body wraps.

"Nowadays, in order to be successful in this industry, you need to be full service," Doug Warner said. "Our spa business is as busy as the salon business.

"These days, people need to relax, and we try to provide that. We really take pride in how we care for our clientele. That's first and foremost."

The philosophy has worked well, earning Twin Image national recognition. The past three years, Salon Today magazine named Twin Image as one of the nation's 200 fastest-growing salons. In March, Harper's Bazaar Spring 2004 recognized the full-service salon as one of the "Best in the Midwest."

Spread through 4,700 square feet are two pedicure chairs - soon expanding to four - two nail stations, three massage rooms, a facial room, a Vichy shower room, a shampoo room and 15 hair-cutting stations. Plush towels and robes are tucked away on shelves, and magazines fade into the background of warm-colored walls and inviting furniture.

Warner, a licensed barber, has a staff of 30 estheticians, therapists, nail technicians and stylists. The team creates a professional, yet personal experience for everyone who walks through the door.

"I surround myself with good people," he said, adding that his goal is fairness and consistency when dealing with his staff. Continuing education is another key element.

"We train constantly," Warner said, "at the Aveda Institute, or Aveda comes to us."

And though the Twin Image environment is all about escape, the Warners said family comes first. When employees start a family, they are flexible with scheduling.

As for what the future holds, the Warners are keeping their options open in the world of beauty, body and soul.

"We'll just hold the course," he said. "Filter in what's good and throw out what's not. We're just here doing our business, and hoping to do it better each year."

Reach Rebecca Schultze at 339-7360 or at


Posted on April 3, 2004 .